Mexico boasts some of the world's finest agricultural land, which fuels its vibrant food and drink scene. From tequila to tacos al pastor, anything that comes from of Mexico is undeniably delicious. So as a Mexican vodka drinker, I was surprised to find mostly foreign vodka brands behind bars and on liquor store shelves in Mexico. It seemed a missed opportunity – a country with such rich ingredients and distillation heritage shouldn't be relying solely on imports. That's why I created Luma Vodka.
Sure, the vodka market is crowded. But Luma aspires to be more than just another brand. We aim to redefine this established category with a completely unique Mexican twist.